Transforming Congress Planning with SMM
Leveraging Strategic Meetings Management (SMM) Expertise to Plan Congress Events
The Event
- A pharmaceutical company was seeking assistance planning a series of medical congress events.
The Challenge
- After meeting with our customer, it became clear through discussions that their needs surpassed simple congress event management—they were seeking strategic guidance to elevate their events into a comprehensive Strategic Meetings Management Program (SMMP).
The Results
- MTA began concepting a platform that would streamline the operations. This led to the development of a congress SMMP platform — a dedicated hub designed to revolutionize how we approach congress planning and execution.
- MTA’s Technology Team’s expertise defined technical requirements and visualization of operational processes, proving instrumental in shaping the platform’s functionalities.
- The hub was purpose-built for congress-related activities – going beyond collaborative workspaces, offering specialized tools, insights, and resources tailored specifically for congress projects. It served as the focal point for information, guidance, interconnection of resources, and a comprehensive approach to congress-specific events.
- The platform centralized resources, fostered seamless teamwork, and provided a comprehensive roadmap for success in global congress planning for our customer.
“I want to extend a HUGE THANK YOU to this team for all your work over the past few months. This evolved into a larger beast than we initially anticipated, and you all pivoted and took it in stride. Really appreciate the partnership and support in building this site, it will be a huge value add to our company and I am excited to roll it out in the new year.” – Customer
