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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Trial Equity and MTA Partner to Champion Diversity in Clinical Research

A Bold Step Forward: Trial Equity and MTA Partner to Champion Diversity in Clinical Research [May 20, 2024] – Trial Equity and Miller Tanner Associates (MTA) are excited to announce a groundbreaking partnership aimed at expanding education and participation across diverse patient groups, in a strategic move to address the crucial gap in clinical trial diversity. This collaboration will co-market Trial Equity’s innovative Clinical Trial Diversity Training to pharmaceutical sponsors, CROs, and site networks, leveraging MTA’s extensive global reach and expertise in event management within the healthcare sector. “This partnership...

Miller Tanner Associates Honored as Silver and Bronze Stevie® Award Winner in 2024 American Business Awards®

Miller Tanner Associates (MTA) was named the winner of a Silver Stevie® Award in the Corporate Event category; a Bronze Stevie® Award in the Employee Engagement Event category; and a Bronze Stevie® Award in the Incentive Event category in the 22nd Annual American Business Awards®. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.  Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be...

Audience Engagement Strategies for Events

No matter what type of event you’re planning, we’re willing to bet that audience engagement is one of your top priorities – and, more than likely, one of your biggest challenges. These days, event organizers are facing serious competition when it comes to holding the attention of their audiences. In a world in which distractions are always within reach (literally and figuratively!), figuring out how to engage an audience has become as essential as it is challenging. But with a few tips and a solid variety of audience participation ideas...

How to Plan an Incentive Trip on a Budget

Incentive trips are a smart, essential investment for any company, including major corporations and small businesses alike. Offering incentive trips for employees can directly contribute to stronger business results, in addition to a multitude of other advantages. And here’s more good news: an outstanding incentive trip is possible even if you’re working with a limited budget. In fact, with some savvy budget hacks for travel planning, there are plenty of great company trip ideas that are far more affordable than you might think. What is an Incentive Trip? Essentially, an...

Chief Revenue Officer Scott Nodolf Named 2025 Chicago Titan 100 Recipient

Titan CEO and headline sponsor Wipfli LLP are pleased to announce Miller Tanner Associates Chief Revenue Officer (CRO) Scott Nodolf, recipient of the 2025 Chicago Titan 100. The Titan 100 program recognizes Chicago’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry, demonstrating exceptional leadership, vision, and passion.  Collectively, the 2025 Chicago Titan 100 honorees oversee companies generating more than $70 billion in combined revenues, with an average revenue per company of $100 million and a workforce of over 439,000 employees. “Chicago’s...

What is CSR?

Corporate Social Responsibility (CSR) has become a major priority for businesses looking to make a positive impact on society. To help illustrate why many leaders are working towards it, take a look at what CSR entails, why it’s important, and how you can be more responsible with your own business. Benefits of Corporate Social Responsibility One of the most significant benefits of CSR is the positive social impact it can make. When businesses engage in CSR initiatives, they contribute to the betterment of the societies in which they operate. Education...

Event Planning vs Event Management

Understanding the nuances of event planning versus event management is essential for ensuring a seamless and well-executed function. Explore the differences between event planning and event management and learn the importance of both for in-person events. Mastering the Art of Event Planning Event planning is managing and coordinating all aspects of an event. It refers to all the elements that make up the strategic, pre-event decisions and involves the creative, technical, and logistical elements needed to deliver a high-quality experience for attendees. In scope, event planning encompasses everything from single-day...

What is a Symposium?

Symposiums are popular events that bring together experts in a particular field to discuss and share knowledge. There are different types of symposiums, and each has different benefits if you are interested in hosting one. Types of Symposiums We can categorize symposiums broadly into two types: academic and corporate symposiums. Academic Symposiums Academic symposiums primarily focus on research and education. Scholars, researchers, and students gather to discuss the latest developments, findings, and breakthroughs about a specific academic subject. Academic symposiums tend to emphasize research and learning. Experts present their works...

Event Budgeting Guide

Planning an event involves a lot of moving parts, and one of the most pivotal aspects to consider is the budget. Effective event budgeting is necessary to ensure that your event is a success without breaking the bank. Discover the process of event budgeting, along with tips and best practices to help you stay on track. If you need help planning your event, don’t hesitate to reach out to Miller Tanner Associates for expert assistance. Understanding Event Budgeting Event budgeting is a little more complex than just adding up the...

What is a Key Opinion Leader (KOL)?

Key opinion leaders, or KOLs, impact event success, particularly in the life sciences industry. They are important to have at events and can enhance the overall experience for attendees. You should consider including KOLs in your event planning strategy because of their valuable knowledge, contributions, and trustworthy expertise. Role of KOLs in Events Key Opinion Leaders (KOLs) are influential figures in their respective industries who can contribute significantly to the success of life science events. Their involvement in these events can range from being a keynote speaker to taking part...

Event Management vs Event Production

Event management and production are similar yet distinct jobs involved in hosting a successful event. Ensuring these two positions work in tandem is a big part of hosts’ behind-the-scenes duties. Learn more about each of these jobs, how to manage them effectively, and how it all works to make your events the best they can be. Event Management The backbone of any in-person event, event management holds the responsibility of planning, organizing, and executing the event from start to finish. An effective event manager has exceptional attention to detail, ensuring...

Employee Incentive Program Examples

Disengagement ranks among the top reasons that employees leave their companies, exhibit a stall or decline in productivity, and become disenchanted and unmotivated in the workplace. Employers are suffering with a direct hit to their bottom line because of high turnover and low productivity. So what is the solution? Employee incentive programs, sometimes called rewards programs, are designed to motivate employees through a reward structure. To be optimally effective, the right employee incentive program must be well-structured, work well with your current employees, and be impactful in the retention and...

What is a Workshop?

A workshop is a lengthier interactive meeting that combines a group of people with a common goal of solving a problem or working on a specific project. They are usually led by a trainer or facilitator who works with a planned series of activities, presentations, or facilitated hands-on interaction that will lead to the desired result. Though led by a facilitator, workshops are designed for interaction between participants to yield the best results for the chosen problem or project. Longer than meetings, and more interactive than training sessions or seminars,...

Success Story: Leveraging Strategic Meetings Management Expertise to Transform Congress Event Planning

The Event A pharmaceutical company was seeking assistance planning a series of medical congress events. The Challenge What initially began as a straightforward proposal for congress event services quickly evolved into a transformative experience. After meeting with our customer, it became clear through discussions that their needs surpassed simple congress event management—they were seeking strategic guidance to elevate their events into a comprehensive Strategic Meetings Management Program (SMMP). Recognizing this need, MTA swiftly pivoted our approach. Initially envisioned as a collection of resources including PowerPoint documents, forms, and flowcharts, the project...