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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Meet MTA: Imane Amajoud, Key Account Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our clients. Today we introduce you to Key Account Manager Imane Amajoud, our Chicago-based associate. Imane, originally from Morocco, brings dynamic depth to our team (speaking six languages – Amazigh, Arabic, French, English, Spanish, and Turkish) further expanding our relationships with our valued partners and customers around the globe. Meet Imane Amajoud Tell us about your current role with...

What is Event Management?

There is no shortage of points and details to remember when preparing for a successful conference, meeting, or other events. It can be nerve-wracking trying to get through an entire event without the proper planning and assistance. That is why the experts entrust the success of their events to experienced event management teams. A dedicated event management team can improve any event, from in-person events to virtual and hybrid meetings, and those of every size, scope, and focus area. But what exactly is event management? Event management is immersive event...

What Is A Seminar?

A seminar is a compelling event option for promoting collaboration and thoughtful discussion – but precisely what is a seminar? Defining the concept of a seminar event is an excellent first step in the planning and execution process. Let’s cover the basics of seminars. This guide will explore: Purpose of a Seminar A seminar is an event where individuals gather to discuss a specified topic. Generally, these meetings are interactive experiences led by one or two presenters whose role focuses on guiding the conversation along a delineated path. There are...

What is an Expo Event?

An expo, also known as a trade fair or exposition, serves as an opportunity for businesses and organizations to showcase products, services, and new developments. Expos can be of varying scale, ranging from local to international. Regardless of their size or focus, expos are an invaluable event for many organizations. In this helpful guide, we’re taking a closer look at expo events and answering questions such as: Miller Tanner Associates can help you start planning your expo today. What Is the Purpose of an Expo? Expos are events in which...

What is a Conference?

“Conference” is a broad term used to describe various professional events, but there is often confusion surrounding the exact definition of “conference.” In this handy guide, we’re delving into the details of conferences, covering topics that include: What Is the Purpose of a Conference? A conference is a “meeting of the minds.” Its purpose is to bring people together to discuss a specific topic. Conferences differ from conventions in size. Conventions are large gatherings of people from many different groups, and conferences are generally smaller. You’ll often hear the terms...

Why You Need a Meeting/Event Planner for a Hybrid Event?

“Hybrid” seems to be one of the latest buzzwords we hear everywhere we go – from hybrid vehicles to a hybrid approach to education, the term is being used in a multitude of ways. But when we’re talking about going hybrid in the world of business, it has a distinct meaning all its own. As a growing number of companies evolve their working and meeting environments, it’s becoming increasingly clear that the way we collaborate is changing significantly. And understandably, there are plenty of people that are hesitant about this...

Audience Engagement Strategies for Events

No matter what type of event you’re planning, we’re willing to bet that audience engagement is one of your top priorities – and, more than likely, one of your biggest challenges. These days, event organizers are facing serious competition when it comes to holding the attention of their audiences. In a world in which distractions are always within reach (literally and figuratively!), figuring out how to engage an audience has become as essential as it is challenging. But with a few tips and a solid variety of audience participation ideas...

How to Develop Creative Corporate Meeting Theme Ideas

Whether you are hosting an industry-wide training, corporate retreat, or sales meeting, the most crucial thing about your event is what the attendees will remember from their experience. Event planners are continually looking for ways to create impactful experiences that resonate with their guests. Themed meetings have become an increasingly popular option to inject a healthy dose of joie de vivre into corporate meetings. What should you consider when creating a themed meeting? Here are ways to use a well-executed theme to create an unforgettable meeting experience and successful corporate...

How to Plan an Incentive Trip on a Budget

Incentive trips are a smart, essential investment for any company, including major corporations and small businesses alike. Offering incentive trips for employees can directly contribute to stronger business results, in addition to a multitude of other advantages. And here’s more good news: an outstanding incentive trip is possible even if you’re working with a limited budget. In fact, with some savvy budget hacks for travel planning, there are plenty of great company trip ideas that are far more affordable than you might think. What is an Incentive Trip? Essentially, an...

Success Story: A Hybrid Event Experience for a Global Team

The Event: Miller Tanner Associates (MTA) hosts an annual Workshop bringing together its global team from Europe, Asia, North America and South America. The Workshop is designed to provide departmental and company-wide training, skill building, corporate social responsibility (CSR) activities, teambuilding events, and networking opportunities. The Challenge: This year’s face-to-face event was threatened by pandemic travel restrictions. Given the uncertainty of the pandemic’s potential impact, the team decided to shift the Workshop to a hybrid format to accommodate any concerns that could arise. By shifting to a hybrid 3-day format, the challenge then emerged as to how to connect and engage the two audiences, virtual and in-person. Such challenges included: Creating a shared experience for both the virtual and face-to-face teams. Strategically planning an event that would meaningfully engage remote attendees located...