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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Event Planning vs Event Management

Understanding the nuances of event planning versus event management is essential for ensuring a seamless and well-executed function. Explore the differences between event planning and event management and learn the importance of both for in-person events. Mastering the Art of Event Planning Event planning is managing and coordinating all aspects of an event. It refers to all the elements that make up the strategic, pre-event decisions and involves the creative, technical, and logistical elements needed to deliver a high-quality experience for attendees. In scope, event planning encompasses everything from single-day...

What is a Symposium?

Symposiums are popular events that bring together experts in a particular field to discuss and share knowledge. There are different types of symposiums, and each has different benefits if you are interested in hosting one. Types of Symposiums We can categorize symposiums broadly into two types: academic and corporate symposiums. Academic Symposiums Academic symposiums primarily focus on research and education. Scholars, researchers, and students gather to discuss the latest developments, findings, and breakthroughs about a specific academic subject. Academic symposiums tend to emphasize research and learning. Experts present their works...

Event Budgeting Guide

Planning an event involves a lot of moving parts, and one of the most pivotal aspects to consider is the budget. Effective event budgeting is necessary to ensure that your event is a success without breaking the bank. Discover the process of event budgeting, along with tips and best practices to help you stay on track. If you need help planning your event, don’t hesitate to reach out to Miller Tanner Associates for expert assistance. Understanding Event Budgeting Event budgeting is a little more complex than just adding up the...

What is a Key Opinion Leader (KOL)?

Key opinion leaders, or KOLs, impact event success, particularly in the life sciences industry. They are important to have at events and can enhance the overall experience for attendees. You should consider including KOLs in your event planning strategy because of their valuable knowledge, contributions, and trustworthy expertise. Role of KOLs in Events Key Opinion Leaders (KOLs) are influential figures in their respective industries who can contribute significantly to the success of life science events. Their involvement in these events can range from being a keynote speaker to taking part...

Event Management vs Event Production

Event management and production are similar yet distinct jobs involved in hosting a successful event. Ensuring these two positions work in tandem is a big part of hosts’ behind-the-scenes duties. Learn more about each of these jobs, how to manage them effectively, and how it all works to make your events the best they can be. Event Management The backbone of any in-person event, event management holds the responsibility of planning, organizing, and executing the event from start to finish. An effective event manager has exceptional attention to detail, ensuring...

Employee Incentive Program Examples

Disengagement ranks among the top reasons that employees leave their companies, exhibit a stall or decline in productivity, and become disenchanted and unmotivated in the workplace. Employers are suffering with a direct hit to their bottom line because of high turnover and low productivity. So what is the solution? Employee incentive programs, sometimes called rewards programs, are designed to motivate employees through a reward structure. To be optimally effective, the right employee incentive program must be well-structured, work well with your current employees, and be impactful in the retention and...

What is a Workshop?

A workshop is a lengthier interactive meeting that combines a group of people with a common goal of solving a problem or working on a specific project. They are usually led by a trainer or facilitator who works with a planned series of activities, presentations, or facilitated hands-on interaction that will lead to the desired result. Though led by a facilitator, workshops are designed for interaction between participants to yield the best results for the chosen problem or project. Longer than meetings, and more interactive than training sessions or seminars,...

Success Story: Leveraging Strategic Meetings Management Expertise to Transform Congress Event Planning

The Event A pharmaceutical company was seeking assistance planning a series of medical congress events. The Challenge What initially began as a straightforward proposal for congress event services quickly evolved into a transformative experience. After meeting with our customer, it became clear through discussions that their needs surpassed simple congress event management—they were seeking strategic guidance to elevate their events into a comprehensive Strategic Meetings Management Program (SMMP). Recognizing this need, MTA swiftly pivoted our approach. Initially envisioned as a collection of resources including PowerPoint documents, forms, and flowcharts, the project...

Virtual Training Best Practices

Virtual training is simply training that is offered over the internet. It allows universal training, regardless of your employees’ locations. That is one of the reasons that it has become so popular. The other reason, of course, is that it is easy on the budget. No travel expenses, logistical challenges, or conference room rentals and meal planning. Virtual training is effective, economical, and versatile. So why isn’t everybody using it? The main reason that virtual training has been unsuccessful in the past is that it can easily become boring, allows...

Meet MTA: Natalie Frohlich, Global Experience Designer – Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Events Natalie Frohlich. Natalie’s role serves as the project manager for events to guarantee the successful execution of each and every experience. Meet Natalie Frohlich, Global Experience Designer – Events Strengths (based on CliftonStrengths): Relator, Empathy, Discipline, Intellection, Learner Languages spoken: I speak Spanish and German as my native language,...