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After all the experiences we’ve crafted for our clients, we’ve learned a lot. And good news — we love to share.

Success Story: Using Interactive Technology and Production Expertise to Elevate the Event Experience

The Event A Global Commercial Leadership Meeting for 150 attendees with a focus on strategic leadership planning in Dublin, Ireland. Challenges Historically, the GCLM had been mainly content-driven with large sessions, one or two networking/ dinner opportunities for attendees. Based on the attendees’ feedback and surveys from the previous year, our customer’s goals for this event were to both provide engaging content, and also have intentional time to reconnect. Additionally, they wanted their meeting to have elements of sustainability. Solutions Miller Tanner Associates (MTA) used the attendee feedback and customer’s...

Meet MTA: Beth Huth, Global Experience Designer – Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer – Events Beth Huth. Beth brings her 20+ years of event management experience to MTA where she partners with customers to drive and deliver remarkable event success. Meet Beth Huth, Global Experience Designer – Events Strengths (based on CliftonStrengths): Achiever, Maximizer, Belief, Focus, Input Tell us about your current role...

Meet MTA: Peace Obisesan, Global Experience Designer – Events

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Designer -Events Peace Obisesan. Peace brings her comprehensive event management know-how to our team to create seamless clinical event experiences for our customers. Meet Peace Obisesan, Global Experience Designer – Events Strengths (based on CliftonStrengths): Empathy, Positivity, Developer, Responsibility, Relator What languages do you speak? English, Yoruba, Korean Tell us about...

Why Event Production Matters

Bart Alazio, MTA Senior Global Experience Manager – Production, shares why event production is the be-all and end-all for any and every event. Why Event Production Matters What services are typically defined as part of event production? If it plugs into a wall, then it falls under production services. And what I mean by that is – everything that is connected from internet to audio/visual lighting is all centralized at the AV table. It’s the brain of the meeting production and if there’s anything that intertwines with that at all,...

Success Story: How Attendees’ Surveys Propelled Event Engagement

The Event A global biopharmaceutical company, was planning their North America Kickoff Meeting for 150 attendees which included their business units and support departments. The Challenge Because this was the first face-to-face event since their 2020 virtual event, the company’s goal was to build excitement and momentum to kick off the 2023 year and create an intentional agenda that would support this. To add to the challenge, this event had a short planning period beginning in mid-October with a January event date and needed to accommodate additional international guest travelers. ...

Success Story: Four Simultaneous Meetings in Four Cities

The event A biopharmaceutical company hosted a Plan of Action (POA) meeting with the goal of bringing four regions together to plan and strategize for their upcoming year’s goals and initiatives. The event was also an opportunity to announce winners of their “Circle of Excellence” top achievers. Challenges Solutions Upon understanding the goals of the client, the MTA team began sourcing per region in order to plan and coordinate four simultaneous meetings in four cities – Dallas, Chicago, New Jersey and Tampa. The four meetings were held over a 2-day...

Success Story: National Sales Meeting with a Unique Theme

Event National sales meeting for a U.S. medical device sales company in San Diego, California Challenges The national sales meeting hosting 70 attendees was originally planned for January 2022. Due to the pandemic, the in-person event was postponed a few months later in May. Solutions In lieu of the postponement, the customer opted to add a virtual event (4-week compressed turnaround) in February to announce the company’s award winners in advance of the rescheduled May in-person event. For the face-to-face event in May, the goal was to bring the team...

Meet MTA: Gemma Plans Garcia, Global Experience Manager

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Global Experience Manager Gemma Plans Garcia, our Spain-based associate. Tapping into her impeccable communication and interpersonal skills, Gemma works directly with both our customers as well as manages team members to seamlessly deliver exceptional events from beginning to end. Meet Gemma Plans Garcia Tell us about your current role with MTA? What...

Meet MTA: Callie Carkin, Senior Contracts Specialist

The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Senior Contracts Specialist Callie Carkin. Callie’s extensive knowledge of contract processes and efficiencies combined with her adeptness for laser-sharp problem-solving, undoubtedly contribute to Miller Tanner Associates overall seamless process for launching any successful event. Meet Callie Carkin Tell us about your current role with MTA. What are your primary responsibilities? As the...

Meeting Theme Ideas: Why They Matter

Updated: 12/22/2022 Last week on our blog, we discussed team building as an effective way to create a memorable meeting experience. Today we explore how to create an unforgettable meeting experience through a well-executed theme. Discover how you can bring your next meeting, be it a regional sales meeting or a leadership conference, to life by weaving in themes to accomplish your meeting goals, excite participants, and shape your overall meeting experience for your attendees.