A Winning, Transformational, Immersive CSR

The Event

• A multi-day Global Workshop dedicated to in-person training, recognition, and team building for 76 employees. One of the key team-building components at this Workshop was Corporate Social Responsibility (CSR). 

The Challenge

• Supporting the theme of “Partnership,” elevate the CSR both globally and locally.
• Inspired by the U.S.-based customer’s initiatives, focus on disability awareness as part of our CSR.
• Educate and inspire the team through a hands-on CSR team-building activity that embraces company’s core values.
•  Support the work of the Jack and Jill Children’s Foundation, a charity based in Ireland,  a secondary CSR project, inspired by a European-based customer.

The Results

• In partnership, customer representatives were invited to share their company’s diversity, equity, and inclusion goals and to participate in a shared CSR experience. One guest later shared: “I’ll be forever grateful to MTA for organizing this impactful workshop; let’s carry its spirit forward as we shape the future of events, united in progress and celebration of diversity.”
• Motivational keynote speaker Tatyana McFadden, shared her inspiring story as a Paralympic athlete and her insights related to challenges faced by people with disabilities.
• The attendees gained a better understanding of the importance of accessibility and inclusion and the positive impact it has on the lives of people with disabilities.
• The team, along with guests, collaborated to build 14 wheelchairs in 2 hours for local veterans.
• The audience was engaged with friendly competition, gamification, icebreakers, humor, and more! 
• The 14 wheelchairs were donated to the local Disabled American Veterans Georgia Chapter.
• Attendees participated in the Jack and Jill Children’s Foundation’s Lego drive, recycling Lego bricks into “gifts of care.” The team members donated 96 pounds of Lego bricks to provide home nursing care to children across Ireland.
• The post-event attendee surveys revealed overwhelming support for these CSR initiatives, proving the significant impact and ROI.
• The CSR initiatives not only helped raise awareness for disability inclusion but also contributed to charitable causes both locally and globally.
• Through partnerships, the team made a positive impact and strengthened its commitment to corporate social responsibility and DEI. 
• In April 2024, MTA received a Bronze Stevie® Award for this event. To read more, visit here.