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Our Latest Insights
for life sciences meetings/events
for life sciences meetings/events
Market challenges. Best practices.
Tips & insights gathered over 27 years.
Tips & insights gathered over 27 years.
New Product Launch
Branded gifting for new sales team
The Event
- Welcome the new team to a company they would be representing.
- Excite and educate a new sales team on a brand-new product.
The Challenge
- Creating a unique gift for the team that felt new and fresh.
- Crafting a gifting experience where attendees leave with gifts they cherish.
The Results
- Building ‘The Shop’ for all attendees to fill their shopping bag with items of their choice — a great way to introduce multiple branded items for the new Sales Team to take out on the road with them after the event.
- Adding new gifts to The Shop each day at different times, keeping the experience fresh and popular throughout the event.
- Attendees running to The Shop after sessions to check out refreshed items.
- Keeping this experience within budget by including all levels/prices of gifts —from branded pens and notebooks to portable speakers and noise-cancelling headphones.
- Bestowing attendees with branded gifts they cherished because they had the gift of choice.
How do attendees leave with gifts they cherish?