Thanks to the evolution of event technology and a significant increase in the demand for virtual events, it is now more possible than ever for your medical meetings to go digital.
Medical conferences, training, and networking events are an integral component of the healthcare field. These events provide essential opportunities for professionals to learn, connect, and expand their expertise. Whether your events are in-person or virtual, Miller Tanner Associates can help improve your events.
Tapping into our extensive years of experience in event planning and management for the life sciences industry, the Miller Tanner Associates team shares what you need to know about virtual medical events. In this handy guide, we will cover the perks of taking your medical event to the virtual world and some valuable tips for launching a successful event.
Benefits of Virtual Medical Events
There are certain advantages to virtual events over in-person events, both for life sciences and other industries.
Convenience
The most obvious perk of attending a virtual event is how easy it can be. Instead of arranging travel and accommodations, enduring travel time, and navigating the event venue, attendees can be ready with just a few clicks. This places significantly less demand on attendance, often increasing the overall participation rate.
Going virtual can open a new realm of possibilities for event planners. Imagine there is a specific expert you would like to have speak at your event, but their limited availability makes an in-person presentation impossible. With virtual events, it’s much easier for them to appear as a virtual guest speaker.
Innovative Methods to Encourage Engagement
Audience engagement is undoubtedly one of the most critical aspects of planning any event. A virtual event offers interesting new ways to connect with the audience, setting up interactive activities and other attention-grabbing strategies for success.
Options for Archiving Content for Future Use
We have all left a professional conference with pages of notes mixed in with handouts and presentation documents. Although the actual content contained within these documents may be extremely valuable, the hassle of organizing it often renders them useless.
But with virtual medical meetings, people can digitally catalog all of the notes and resources associated with a presentation for anytime access. Sessions can be recorded and uploaded to a digital platform, and participants can use advanced search mechanisms to locate the information that interests them. This is a significant advantage for attendees and hosts alike.
How to Host a Virtual Life Sciences Event
There are also challenges to virtual event planning and management. But with a few smart tips and a team of professionals by your side, you can be ready for anything.
Here are some things to consider when planning your next event:
- Pinpoint your audience’s specific needs and wants. Like any in-person event, a virtual conference requires the host to understand their audience’s wants and needs. However, the virtual setting introduces a new assortment of potential needs – so be sure to assess accordingly.
- Provide ample pre-event information. Although virtual events are becoming increasingly common, they are still a relatively new experience for many. Your attendees don’t want to feel left in the dark regarding various event details, so focus on clearly communicating what they can expect. Make it as easy as possible for attendees to figure out how to access the virtual event and what program or platform they need (if any).
- Expect the unexpected. Just about every type and size of event comes with at least one surprise hiccup, even if you’ve worked to plan every last detail. For virtual events, these issues can show up in technical problems. Be prepared with an expert team that can quickly resolve any problems so you aren’t left scrambling for IT solutions mid-event.
- Collect feedback after the event. The best event improvement tips come from the participants themselves in many cases. Devise a thoughtful post-event survey to get audience feedback, and make sure that you take their suggestions to heart.
Host Virtual Medical Meetings with Help from Miller Tanner
Whether you decide on an in-person, virtual, or hybrid setting for your next medical event, Miller Tanner Associates is the experienced and creative team you need. We will craft an exceptional event experience that achieves your goals and makes a lasting impression on your audience, specifically tailored to your needs.
Check out more of our tips for virtual medical conferences below, then connect with our team to find out how we can help you.
