The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to AP and Hotel Billing Associate Ebony Williams. With attention to detail and accuracy, Ebony plays an important role on MTA’s Finance Team.
Meet Ebony Williams, AP and Hotel Billing Associate
Tell us about your current role with MTA. What are your primary responsibilities?
I am the AP and hotel billing associate. My primary responsibility is to ensure the accuracy and timeliness of the hotel bill so that the customer does not incur any inaccurate charges and that the deposits and the hotel invoices are paid accurately. My role supports our Global Experiences Team so they can focus on ensuring the customers have amazing experiences!
What did you do before joining MTA?
I was a budget director for a non-profit organization and a business owner.
What do you feel are the most fulfilling aspects of your job?
I appreciate the trust and freedom to do my job and the family-oriented culture of MTA.
What are some ways that the Finance Team takes the burden off of the customers when planning an event?
We ensure that customers don’t have to worry about going back and forth with the hotels about anything related to the accuracy of their bills or payments.
Ebony at the 2024 MTA Workshop in Dublin, Ireland
Why do you think that the MTA Workshops are important?
I think the Workshops are important because MTA is a virtual company. Yes, we can do our jobs effectively mostly online and living in different places; however, it’s important for people to have face-to-face interactions sometimes for connection purposes. We are human beings and, as human beings, we need that level of intimacy for VALUABLE connections.
What do you do for fun?
I host and plan themed events, as well as, write and produce TV shows and theater events.
Where do you live and what do you love most about your state/city? Any must-see tourist spots?
I live in Jacksonville, Florida, and having access to the ocean is one of my favorites. I LOVE the Ocean! The colorful bridge downtown is beautiful at night.
Anything else you’d like to add?
I have worked at many places throughout my 36 years of working; MTA, by far, has fostered the best working environment and work culture that I have experienced.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Edina Romankova, Global Experience Specialist. Edina works diligently behind the scenes to source the perfect location for our customers’ events.
Meet Edina Romankova, Global Experience Specialist – Partnership
Strengths (based on CliftonStrengths): Restorative, Developer, Responsibility, Futuristic, Empathy
Languages spoken: Hungaria, Slovak, and English
Tell us about your current role with MTA?
My role is a global experience specialist – partnership. In my role, my main responsibilities are finding the perfect location for our events and making sure that the contracts with these venues are executed perfectly.
How long have you been with MTA? I have been working with MTA since 2023.
What did you do before joining MTA?
Before joining MTA, I worked as a senior project manager for an event-organizing company in Dublin, Ireland.
What’s the best part of your job?
I enjoy researching the best venues around the globe for our events. The best part is working on these projects together with my team.
Do you have a few great travel tips that you could share?
The best thing I have ever purchased for my trips is a small electric pump with vacuum storage bags. It saves so much space in my bags.
What’s the one must-have for every event?
A list of emergency contacts – you never know who you need to call; however, in general, patience, a great team supporting each other….and some snacks.
What do you do for fun?
I love traveling and discovering new cultures.
You are originally from where? You currently reside where? What do you enjoy most about living there? Any favorite spots that you would recommend to tourists?
I am from Slovakia and, after living in Dublin for 5 years, I just moved to Budapest. It is a beautiful city with so much to do and see. I love that there is always something going on here.
What makes Miller Tanner Associates stand out as a meeting planning company?
I love how supportive and welcoming everyone is. Kindness and a professional attitude are the essentials of MTA’s Magic.
Why do you think that the MTA Workshops are important? What do you get most from this time together?
As we have a global team working from all around the world, it is the only opportunity when we can meet with each other face-to-face and spend some valuable time together. It gives us the opportunity to work together with colleagues and find ways to make the company more successful.
Anything else you’d like to add?
I am grateful to be part of the MTA family and appreciate all the knowledge and experiences I have gained throughout this time.
The Miller Tanner Associates’ (MTA) difference is our people. That’s why we want to introduce you to our team of superstars that brings our corporate meetings and events to life for our customers. Today we introduce you to Billing Associate Kelley Buckley. Kelley puts the finishing touches on every event, delivering a comprehensive billing portfolio to our customers post-event.
Meet Kelley Buckley, Billing Associate
Strengths (based on CliftonStrengths): Consistency, Harmony, Discipline, Achiever, Strategic
Tell us about your current role with MTA. What are your primary responsibilities?
I am a billing associate with the Finance Team. After an event has ended, I work on gathering all of the meeting costs and completing the billing portfolio and invoice to send to the customer.
What did you do before joining MTA?
Before joining MTA, I was an office administrator for a local business for 5 years.
What do you feel are the most fulfilling aspects of your job?
Every day is different and keeps me on my toes! There is so much to learn; encouragement for process improvement; room for growth in my career; and an absolutely wonderful and amazing team of coworkers!
What are some ways that the Finance Team takes the burden off of the customer when planning an event?
The customer can trust that MTA has their best interests at heart. We are thorough every step of the way to ensure that once that final invoice and billing portfolio reaches them, it is accurate and they have all the supporting documentation with little to no questions.
What makes Miller Tanner Associates stand out as a meeting planning company?
First and foremost, it’s the employees. I knew from my very first interview that MTA was something truly special because of the wonderful people they employ. As for what MTA does, along with face-to-face events, MTA has also incorporated virtual events! For those who are unable to physically attend, this is a great way to enable participation in the event. MTA also has amazing products such as Attend (to manage your event), EPIC (event data at your fingertips), and VALTs (Virtual Assessment Learning and Training Source).
Why do you think that the MTA Workshops are important? What do you get most from this time together?
I just attended my very first MTA Workshop in July in Dublin, Ireland! I can’t even begin to fully convey how much I loved and cherished every single second of it. It was truly the most amazing and fun time I’ve ever had at a company event. The people of MTA really make this company what it is and I have made so many wonderful friends.
I think it’s such a great idea for a global remote company to gather everyone for a few days to spend time together. Being remote has its wonderful advantages, but the biggest disadvantage (even with Zoom) is not being able to truly form those face-to-face relationships with your coworkers. The Workshop solves that problem! I miss spending that quality time with everyone in Ireland and am already looking forward to next year’s Workshop!
What do you do for fun?
For fun I enjoy spending time with my three kids, husband, and family – whether that’s going out for a meal together, hanging around the house, riding bikes at the Greenway, or visiting our favorite stores! I also love to read, play video games with my husband, have movie nights, and play board games!
Where do you live and what do you love most about your state/city? Any must-see tourist spots?
Being in Middle Tennessee means it’s not too far of a drive to visit all the great tourist spots! I’d say our two favorite places to visit are:
Nashville: We love going to the Schermerhorn Symphony Center, comedy shows and concerts, Predator’s hockey games, and Titan’s football games.
Chattanooga: The aquarium is fantastic!! We’ve camped in Chattanooga as well which was really fun. They also have a fantastic German restaurant, Brewhous, which I always recommend!
Anything else you’d like to add?
I’m just so grateful to MTA for giving me the opportunity to work here with these wonderful people and letting my skills shine, as well as giving me the chance to travel the world for the MTA Workshops!
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Miller Tanner Associates Chief Revenue Officer (CRO) Scott Nodolf, recipient of the 2025 Chicago Titan 100. The Titan 100 program recognizes Chicago’s Top 100 CEOs & C-level executives. They are the area’s most accomplished business leaders in their industry, demonstrating exceptional leadership, vision, and passion. Collectively, the 2025 Chicago Titan 100 honorees oversee companies generating more than $70 billion in combined revenues, with an average revenue per company of $100 million and a workforce of over 439,000 employees.
“Chicago’s Titan 100 are redefining business with vision and purpose, setting new standards for growth, innovation, and impact. These trailblazing leaders inspire transformation across industries, uplift communities, and drive meaningful change. We proudly celebrate their legacy of excellence and unwavering commitment to shaping a brighter future for all,” says Jaime Zawmon, President of Titan CEO.
Scott is a proven commercial leader with a twenty-four-year track record of success within the life sciences/healthcare industry. As Chief Revenue Officer over the past 5 1/2 years at Miller Tanner Associates (MTA), he has implemented a sustainable, customer-centric growth strategy that has been a driving force in MTA achieving historical revenue growth. Scott continues to lead a high-performing commercial team, focused on understanding customers and their needs to create sustainable, long-term partnership success.
“I am deeply honored to be recognized by the Titan 100 committee. I would like to express my sincere gratitude to Marnie Battistini, founder and CEO of MTA, for her visionary guidance, to our customers and partners for their trust, and to the incredible team at MTA. This award is a direct reflection of their passion and dedication in exceeding customer expectations through our personalized expertise and tailored solutions. This recognition will continue to motivate us, as we drive innovation forward within our industry and create even greater value for our customers,” shares Scott.
This year’s honorees will be published in a limited-edition Titan 100 book and profiled exclusively online. They will be honored at the annual awards ceremony on February 20, 2025. The awards event will gather 100 Titans of Industry and their guests for an evening unlike anything that exists in the Chicago business community.
“On behalf of the partners and associates at Wipfli, we congratulate the 2025 Chicago Titan 100 honorees. We appreciate the lasting impact each leader has made, and continues to make, in building organizations of significance both in Chicago and abroad. Your ingenuity and creativity have set you apart, and the honor of being seen as an industry Titan is richly deserved,” says Gary Shutan, Partner at Wipfli.
Corporate Social Responsibility (CSR) has become a major priority for businesses looking to make a positive impact on society. To help illustrate why many leaders are working towards it, take a look at what CSR entails, why it’s important, and how you can be more responsible with your own business.
Benefits of Corporate Social Responsibility
One of the most significant benefits of CSR is the positive social impact it can make. When businesses engage in CSR initiatives, they contribute to the betterment of the societies in which they operate. Education programs, supporting local charities, or investing in community projects all make a huge difference. This proactive engagement builds stronger communities and creates a supportive environment for the business to thrive.
A company’s reputation is increasingly determined by its commitment to ethical practices, including CSR. Businesses that are transparent about their CSR practices tend to enjoy enhanced brand reputation. This, in turn, fosters customer loyalty, as consumers are more likely to support brands that demonstrate a commitment to social and environmental responsibility.
The advantages of corporate social responsibility extend to the workforce as well. In a market where talented employees are in high demand, CSR can often help workers feel more motivated and satisfied when they know their employer is committed to bettering the world.
CSR can also lead to financial and operational benefits. Businesses that adopt sustainable practices often see cost reductions in the long term through less waste and more efficient use of resources. Additionally, CSR actions can open up new markets as well as attract investors and business partners who value responsibility and ethics.
Types of CSR
In terms of practice, CSR is often divided into four main categories: environmental, philanthropic, ethical, and economic.
Environmental CSR
Environmental CSR focuses on eco-friendly initiatives and sustainable practices. Companies may adopt strategies such as reducing their carbon footprint, using recyclable materials in their packaging, or investing in renewable energy sources.
Philanthropic CSR
Philanthropic CSR often involves charitable donations and support for local communities. Businesses may donate a portion of their profits to charities or support social causes. This could include contributions to education, health, or other community development initiatives.
Ethical CSR
Ethical CSR involves conducting business in a responsible and ethical manner. Things like upholding workers’ rights, ensuring fair trade practices, or maintaining transparency in business operations all count.
Economic CSR
Economic CSR emphasizes the role of businesses in contributing to economic development. This could mean creating jobs in the community, paying fair wages, or supporting local suppliers.
How to Implement CSR in Business
Integrating CSR into corporate culture requires both strategic thinking and practical steps. Strategically, companies need to align their CSR objectives with their overall business goals. This might involve identifying key areas where they can make a significant impact and setting clear, measurable targets to hit as they go.
On a practical level, initiating CSR programs may involve training staff, adjusting business operations, or launching community projects. All staff members need to understand and support these changes. Open communication, active involvement, and regular reviews all help to make the implementation of CSR initiatives that much more successful. For a real-world example of award-winning CSR in action, see how Miller Tanner Associates achieved a gold-medal win with a transformational, immersive CSR program.
Integrate CSR with Your Business Today
CSR is both a moral obligation for businesses as well as a strategic opportunity. It enables companies to make a positive social impact, build better relationships with customers and employees, and achieve long-term financial benefits.
Businesses should embrace CSR practices and integrate them into their corporate culture for the betterment of society and the world at large. For expert guidance on how to do this, contact Miller Tanner Associates today. We are always ready to help companies thrive while making a positive impact on society.
Understanding the nuances of event planning versus event management is essential for ensuring a seamless and well-executed function. Explore the differences between event planning and event management and learn the importance of both for in-person events.
Mastering the Art of Event Planning
Event planning is managing and coordinating all aspects of an event. It refers to all the elements that make up the strategic, pre-event decisions and involves the creative, technical, and logistical elements needed to deliver a high-quality experience for attendees. In scope, event planning encompasses everything from single-day workshops to week-long conferences.
Key Responsibilities in Event Planning
Event planners are responsible for developing a plan that aligns with the event’s requirements. This includes setting a budget, choosing event locations, arranging transportation, and coordinating with third-party vendors like caterers, decorators, and entertainers. Planners negotiate contracts, plan the event’s program, and organize guest accommodations. The event planner must ensure everyone involved understands their roles and responsibilities.
Unraveling the Intricacies of Event Management
Event management pertains to the application of project management techniques to the creation and development of large-scale events. This involves implementing the well-laid event planning into reality, focusing on its effective execution. The scope of event management can range from corporate gatherings, award ceremonies, festivals, concerts, conferences, or even personal events like weddings.
Key Responsibilities in Event Management
Event managers’ tasks primarily revolve around executing the plans laid out by the event planner. This may include overseeing the setup of the event space, coordinating with staff and vendors, implementing health and safety regulations, and handling any last-minute changes or crises that may arise. They evaluate the gathering’s success post-event using feedback surveys, financial analysis, and team debriefings. Event managers are the primary point of contact throughout the event, synchronizing all components.
Drawing the Line: Differences Between Event Planning and Event Management
While event planning and event management might seem interchangeable at first glance, they serve distinct purposes, each contributing to a successful event.
Focus and Timeline
Event planning usually takes place well in advance of the actual event. This phase emphasizes an event’s strategic and creative aspects, including budgeting, scheduling, venue selection, and supplier negotiations. On the other hand, event management is focused on the event’s practical execution, troubleshooting, and post-event evaluation.
Decision-Making Authority
While event planners and managers both make critical decisions, they oversee different areas. Event planners often make more strategic decisions, such as setting the budget, selecting the venue, and determining the event’s format. Meanwhile, event managers typically make more operational decisions, resolving any on-day issues and ensuring the event runs smoothly according to the planner’s blueprint.
Execution and Coordination
The event planner’s job involves planning and coordination leading up to the event, while the event manager’s role is mainly about execution. This means event managers need to be able to think on their feet and make quick decisions to handle any last-minute changes or, in the worst-case scenario, manage crises. Meanwhile, the event planner generally has more time to weigh options and strategically shape the event.
The Value of Event Planning and Management for In-Person Events
Event planning and management are pivotal for executing successful in-person events. Their symbiotic relationship fosters collaboration. While the event planner lays the foundation, the event manager executes the blueprint, seamlessly transforming the vision into reality. This collaboration brings coherence to the event execution process.
The interplay between event planning and event management ensures the smooth execution of the event. With deliberate planning and efficient management, any unexpected issues or changes become manageable, leading to a seamless event that meets the objectives and expectations of all stakeholders.
Unforgettable In-Person Events With Miller Tanner Associates
Event planning and management contribute uniquely to an event’s success, requiring close collaboration between the two roles. By embracing both aspects of event organization, one can orchestrate an event that leaves a lasting impression on attendees.
Miller Tanner Associates provides exceptional event planning and management services to ensure your in-person event is a resounding success. Our experienced professionals seamlessly merge strategic planning with efficient management, bringing your vision to life.
Symposiums are popular events that bring together experts in a particular field to discuss and share knowledge. There are different types of symposiums, and each has different benefits if you are interested in hosting one.
Types of Symposiums
We can categorize symposiums broadly into two types: academic and corporate symposiums.
Academic Symposiums
Academic symposiums primarily focus on research and education. Scholars, researchers, and students gather to discuss the latest developments, findings, and breakthroughs about a specific academic subject.
Academic symposiums tend to emphasize research and learning. Experts present their works in these settings, which often include groundbreaking research, discoveries, or advancements in their field. These presentations foster a deep level of expert insight into a topic and offer attendees the chance to learn something new or engage in relevant discussions with their peers. Academic symposiums can cover a broad range of topics, such as sciences, humanities, arts, and social sciences, to name a few.
Corporate Symposiums
Corporate symposiums, on the other hand, revolve around industry-specific knowledge sharing. They are commonly industry events designed to bring together professionals working within that sector.
At a corporate symposium, business professionals share industry-specific knowledge. This knowledge can range from the latest trends, technologies, and best practices to future predictions and challenges in the industry. Like academic symposiums, these events offer a platform for professionals to share their expertise, learn from others, and engage in thought-provoking discussions. They also present networking opportunities, which can lead to collaborations and partnerships.
Symposium Presentations
Understanding the concept of a symposium is incomplete without discussing what happens during the event. These are the core of any symposium, be it academic or corporate. Presentations are where the sharing of knowledge, expertise, and discourse between professionals occurs.
Key Elements of Symposium Presentations
A symposium presentation typically includes a speaker delivering a keynote speech or lecture based on their area of expertise. A panel discussion often follows, where several experts discuss a topic in depth. The structure of these presentations may vary depending on the type of symposium, but they share some common elements.
Every symposium presentation starts with an introduction of the speaker and the topic. Then, the main body of the presentation covers the speaker’s knowledge or research findings on the subject, often supported by visual aids such as slides, graphs, images, or videos. Lastly, symposium presentations usually conclude with a question-and-answer session, allowing attendees to interact with the speaker and further explore the topic.
Engaging the Audience in Symposium Presentations
Audience engagement is a vital aspect of any successful symposium presentation. This can be achieved by integrating interactive elements such as live polls or quizzes, encouraging audience participation in discussions, and providing platforms for networking and dialogue.
Speakers can engage their audience by making their presentations dynamic and immersive. Storytelling, humor, and the usage of compelling visuals can help to captivate the audience’s attention. Moreover, choosing a relevant and interesting topic is also crucial, as it will naturally encourage interaction and feedback from the audience.
Benefits of Hosting a Symposium
Hosting a symposium can bring many benefits to your organization or business.
Knowledge Exchange
Hosting a symposium creates a platform for knowledge exchange, allowing experts to share insights, research, and innovative ideas on a specific topic. This collaborative environment promotes learning and keeps participants updated on the latest developments in their field.
Enhanced Reputation
Symposiums allow your organization to exhibit its knowledge, expertise, and forward-thinking approach. This not only positions you as a thought leader in your industry but also enhances your brand visibility. By hosting a symposium, your organization gets the opportunity to highlight its contribution to the industry and influence future trends and developments.
Networking Opportunities and Long-Term Collaborations
Hosting a symposium provides an excellent networking opportunity. Attendees often include industry leaders, researchers, and professionals. This broad spectrum of attendees means that symposiums are fertile ground for making new contacts, exploring collaborations, and sharing industry insights. Not only do these interactions stimulate fresh ideas and solutions, but they also pave the way for potential partnerships.
Planning an event involves a lot of moving parts, and one of the most pivotal aspects to consider is the budget. Effective event budgeting is necessary to ensure that your event is a success without breaking the bank. Discover the process of event budgeting, along with tips and best practices to help you stay on track. If you need help planning your event, don’t hesitate to reach out to Miller Tanner Associates for expert assistance.
Understanding Event Budgeting
Event budgeting is a little more complex than just adding up the costs. It involves a series of financial assessments, estimates, and checks that ensure your event doesn’t just go well but also stays financially stable and sustainable. Take a closer look at the steps involved in creating an event budget and the factors that you need to consider.
Steps to Create an Event Budget
The event budgeting process can be broadly broken down into two primary steps.
1. Identifying Expenses
You must first identify all possible expenses. This includes every cost associated with your event, from location rent, equipment hire, and catering to speaker or performer fees, decorations, and transportation. Don’t forget to include minor costs like stationery and printing, as these can add up. The idea is to leave no stone unturned so you won’t be caught off guard by unexpected expenses.
2. Estimating Revenue
After calculating the expenses, the next step is estimating the revenue. This will primarily come from ticket sales, sponsorships, and any merchandise or food and drinks you plan to sell at the event. Be realistic when estimating your revenue to avoid any unexpected shortfalls.
Factors to Consider in Event Budgeting
There are numerous factors that you need to consider when creating a budget for your event. Here are two of the most significant ones:
1. Venue Costs
The venue is typically one of the largest expenses in any event budget. The cost of the venue relies on several factors, like location, size, amenities, and the date of the event. Account for additional costs such as parking, security, and cleaning.
2. Catering and Refreshments
The food and drink you offer at your event can also significantly impact your budget. Factors such as the type of event, the number of attendees, and the time of day will all affect your catering costs. If you’re planning a full-day event, for example, you may need to provide lunch and refreshments, which will increase your catering expenses.
3. Travel Expenses for Attendees
It is crucial to create a detailed budget for travel expenses for attendees. This budget should include costs such as transportation, accommodations, and any other related expenses. By estimating these costs accurately and setting a clear budget, event organizers can ensure that attendees have a smooth and enjoyable experience without overspending. It is important to research different options to find the most cost-effective solutions while still providing quality services to all participants.
Best Practices for Event Budgeting
Event budgeting goes beyond understanding costs and revenue. Implementing the following best practices can help you optimize your budget, manage your finances more effectively, and ultimately create a more successful event.
Allocating Funds for Marketing and Promotion
Don’t underestimate the power of marketing and promotion when budgeting for your event. Setting aside funds for advertising, whether it’s through social media, local press, or radio, is helpful to attract an audience and generate revenue. Keep in mind your target audience and the marketing channels that will most effectively reach them.
Contingency Planning for Unexpected Expenses
Unexpected expenses will inevitably arise while planning your event. This is why it’s wise to set aside a contingency fund, generally 5-10% of your budget. This safeguards your event from unforeseen costs and ensures that you won’t have to scramble for additional funds at the last minute.
Tools and Resources for Event Budgeting
There are plenty of tools and resources available that can aid in the efficient planning and execution of event budgeting.
Budgeting Software and Templates
There are numerous budgeting software and templates designed to streamline your event budgeting process. These tools help you track expenses, estimate revenue, and manage your funds effectively.
Professional Financial Services
Professional financial services can be beneficial for larger or more complicated events. These services provide expert financial planning and management to ensure the success of your event and the efficiency of your budget.
Plan Your Event With the Assistance of Miller Tanner Associates
Event budgeting is more than just crunching numbers; it revolves around strategic planning, risk management, and financial forecasting. Proper event budgeting may seem daunting, but with the right tools, resources, and practices, you can create a financially sound event that will make an impact. Remember, the goal of event budgeting is not just to cut costs but to make wise decisions that maximize your event’s success and return on investment.
To learn more about our event planning services, contact us. With our wealth of experience and expertise in managing successful events, we can ensure your event is budgeted, planned, and executed to perfection.
Key opinion leaders, or KOLs, impact event success, particularly in the life sciences industry. They are important to have at events and can enhance the overall experience for attendees. You should consider including KOLs in your event planning strategy because of their valuable knowledge, contributions, and trustworthy expertise.
Role of KOLs in Events
Key Opinion Leaders (KOLs) are influential figures in their respective industries who can contribute significantly to the success of life science events. Their involvement in these events can range from being a keynote speaker to taking part in panel discussions, networking, and relationship building.
Keynote Speaking and Thought Leadership
One of the primary roles of a KOL at any event is to deliver keynote speeches and thought leadership. In these speeches, KOLs share their expert insights, research findings, or industry trends, offering valuable knowledge to the audience. As respected figures, KOLs’ words carry weight, and audiences consider them as reliable and trusted sources of information. This can help to set the tone for the event and elevate the entire conference or seminar experience.
Panel Discussions and Expert Sessions
Besides keynote speaking, event organizers often include KOLs in panel discussions and expert sessions. Here, they can have in-depth discussions on specific subjects within the life sciences field, exchange ideas, and debate on critical issues. These sessions involving KOLs can lead to enriching, knowledge-filled discussions that often result in valuable insights and ideas.
Networking and Relationship Building
Beyond delivering speeches or contributing to discussions, KOLs play an essential role in networking and relationship-building during life sciences events. Their presence often attracts significant figures and stakeholders within the industry, leading to networking opportunities and potential collaborations. KOLs can indirectly facilitate business relationships and offer attendees an opportunity to connect with like-minded professionals.
Benefits of Having KOLs at Events
Having KOLs at your event introduces a wealth of benefits that can enhance your event’s overall success and impact.
Enhancing Credibility and Trust
In the life sciences industry, KOL involvement signifies the event’s legitimacy and relevance, thereby enhancing the credibility and trust associated with the event. Attendees, sponsors, and other stakeholders often perceive events that feature KOLs as more prestigious and trusted.
Leveraging KOL Influence for Event Success
KOLs have a significant influence on their followers and peers in the industry. Event organizers can leverage this influence to maximize their event’s success. Whether it’s through social media promotion or word-of-mouth advertising, KOLs can help generate buzz, increase attendee numbers, and contribute to the event’s overall success.
Identifying and Engaging KOLs for Events
Selecting the right KOLs is integral to ensuring they align with your event’s goals and audience needs. In the life sciences industry, ideal KOLs often have a strong industry background, academic qualifications, and achievements. People recognize them for their contributions in their respective fields. They should also have an influence within their networks and the ability to engage and captivate audiences. Event planners should also consider the KOLs’ communication skills, engagement levels on social media platforms, and willingness to contribute to the event.
Securing KOL participation in your event might require a tailored approach based on each KOL’s preferences. Potential strategies include inviting them well in advance, showing appreciation for their work and expertise, illustrating the benefits they would receive from attending your event, and offering them a platform where they can share their insights and connect with their peers.
Effective Event Planning with Effective KOLs
If you’re looking for expert event planning assistance, consider contacting Miller Tanner Associates. Don’t hesitate to contact us to learn more. With our experience and deep understanding of the life sciences industry, we are well-equipped to help plan events that not only meet but exceed your expectations.
Event management and production are similar yet distinct jobs involved in hosting a successful event. Ensuring these two positions work in tandem is a big part of hosts’ behind-the-scenes duties. Learn more about each of these jobs, how to manage them effectively, and how it all works to make your events the best they can be.
Event Management
The backbone of any in-person event, event management holds the responsibility of planning, organizing, and executing the event from start to finish. An effective event manager has exceptional attention to detail, ensuring that nothing is left to chance and that the event runs as smoothly as possible. Event managers have an extensive list of responsibilities, which include identifying the target audience of an event, formulating the event concept, coordinating the technical aspects, and ensuring that legalities and health safety obligations are met.
Event management is marked by strategic planning and high-level organization. The event manager’s tasks include planning the event, managing marketing activities, arranging for speakers or entertainers, hiring vendors and caterers, and scheduling timelines. They also need to anticipate potential problems and find solutions ahead of time.
The significance of event management in personifying in-person events must be considered. From the venue selection to the successfully executed event, the event manager looks after every minute detail. This process is necessary for the flawless running of the event, ensuring that the event objectives are met and that the attendees leave with a positive impression.
Event Production
The magic behind turning a concept into reality is event production. This role takes care of the technicalities of the event, making sure that every visual, audio, and lighting aspect runs smoothly. The event producer collaborates with the event manager to bring the event vision to life.
An event producer will be in charge of stage design, speaker rehearsals, show flow, audiovisual production, lighting, and special effects. They coordinate with a team of technicians, designers, and artists to create a visually captivating event that resonates with the audience.
Event production plays a significant role in creating memorable in-person events. It goes beyond just technical implementation; it is about creating an environment that excites the audience and complements the theme of the event. An event without adequate event production might as well be a failure since proper production is what sticks in someone’s mind and makes the event memorable for years to come.
Differences Between Event Management and Event Production
While the end goal of both event management and event production is to create a successful event, their focus and responsibilities set them apart. Event management is more about the overall organization and coordination of the event, focused on planning and executing. On the other hand, event production is centered on bringing the event’s concept to life, focusing on the technical aspects and in-event experience. Both roles collaborate and coordinate to ensure seamless maneuvering of all event aspects, contributing to the event’s overall success.
Why Event Management and Event Production are Important
Both event management and production must work in harmony to create an outstanding attendee experience. The meticulous planning and organization of the event manager, coupled with the creative and technical expertise of the event producer, can lead to an unforgettable event. Together, they ensure that every element of the event, from the first impression to the final curtain call, leaves a lasting impact on the audience.
Balance Event Management and Event Production for Great Results
While event management and event production are distinct, they are also interdependent and equally important for a successful event. Leverage both these skilled jobs for your in-person events for a seamless and memorable experience.
Contact us to learn more about how Miller Tanner Associates can assist you with your event management and production needs.
