The Event
A pharmaceutical company was seeking assistance planning a series of medical congress events.
The Challenge
What initially began as a straightforward proposal for congress event services quickly evolved into a transformative experience. After meeting with our customer, it became clear through discussions that their needs surpassed simple congress event management—they were seeking strategic guidance to elevate their events into a comprehensive Strategic Meetings Management Program (SMMP). Recognizing this need, MTA swiftly pivoted our approach.
Initially envisioned as a collection of resources including PowerPoint documents, forms, and flowcharts, the project took a transformative turn as it became evident that a centralized, dynamic platform was needed to streamline operations effectively.
Results
MTA began concepting a platform that would streamline the operations. This led to the development of a congress SMMP platform — a dedicated hub designed to revolutionize how we approach congress planning and execution.
To bring this vision to life, MTA’s Technology Team’s expertise defined technical requirements and visualization of operational processes, proving instrumental in shaping the platform’s functionalities.
Our Global Experiences Team skillfully orchestrated brainstorming sessions, aligning perspectives from MTA and our customer into a unified strategic vision for the SMMP to ensure that every aspect of the platform met the highest standards of excellence.
This congress SMMP platform was designed to serve as a centralized hub for innovation and collaboration across our customer’s congress projects. The hub was purpose-built for congress-related activities – going beyond collaborative workspaces, offering specialized tools, insights, and resources tailored specifically for congress projects. It served as the focal point for information, guidance, interconnection of resources, and a comprehensive approach to congress-specific events. The platform centralized resources, fostered seamless teamwork, and provided a comprehensive roadmap for success in global congress planning for our customer.
In summary, leveraging our expertise in technology, project management, strategic planning, and creative services, the Miller Tanner Associates Team designed an innovative platform to serve as a hub collaboration, providing specialized tools and resources tailored for congress projects. This platform development positions MTA Congress Services as a leader in innovative solutions for global congress planning.
Customer Feedback
“I want to extend a HUGE THANK YOU to this team for all your work over the past few months. This evolved into a larger beast than we initially anticipated, and you all pivoted and took it in stride. Really appreciate the partnership and support in building this site, it will be a huge value add to our company and I am excited to roll it out in the new year.” – Customer
“I wasn’t part of the day-to-day but heard all about the effort from [my colleague]. I want to thank you all and acknowledge the great partnership that has been developed this year with the team. The organization has really benefited from the elevation of this work.” – Customer
